Real Time Analytics

Throughout the past couple of weeks, I’ve helped you recognize the power of demographic and behavior targeting with Facebook ads. Astonishingly, marketers are able to target Facebook customers based on their activities far from Facebook.

See to it you review these post:.

  • The best ways to Target Facebook Users Based on the Car They Drive.
  • Core Audiences: How to Target Facebook Ads Using Behaviors.
  • Core Audiences: How to Target Facebook Ads Using More Demographics.

Today, we’re willing to discuss possibly the most fantastic actions targeting whatsoever: Reach customers with Facebook ads based upon the things they buy away from Facebook.

 

The Basics.

 This highly effective targeting is found within actions targeting. Whether you’re making an advertisement within Power Editor or the advertisement develop device, click “Browse” within Behaviors.

facebook-power-editor-behaviors

That will certainly give you the adhering to categories:.

  • Automotive (DLX Auto Powered by Polk).
  • Charitable Donations.
  • Digital Activities.
  • Mobile Device User.
  • Investment Behavior.
  • Residential Profiles.

Select the Purchase Behavior classification.

 facebook-power-editor-purchase-behavior

You will certainly then be offered the complying with sub-categories:.

  • Company Purchases.
  • Customer Profiles.
  • Food and Drink.
  • Health and wellness and Beauty.
  • House and Garden.
  • Home Products.
  • Kids Products.
  • Pet dog Products.
  • Acquisition Habits.
  • Acquisition Types.
  • Athletics and Outdoors.
  • Establishment Types.
  • Membership Services.

Looks very crazy, right? Let’s dig in!

If you’re a B2B company, you require to inspect this out. Select Business Purchases for the complying with choices:.

  • Company Marketing.
  • Maintenance, Repair and Operations.
  • Workplace and Corporate Gifts.
  • Training and Publications.

If your excellent customer purchases any one of these items, make certain you test this out! I know that my target audience buys business advertising items, so I must work this into my targeting!

 Facebook obtains all this details from data unearthing companion Epsilon. In each case, it is “aggregated, multi-sourced offline transaction-based information.”.

Buyer Profiles.

 An individual’s acquiring past can assist Facebook and information unearthing partners create purchaser profiles to assist classify the kinds of customer an individual is. Select Buyer Profiles for the following choices:.

  • Device Enthusiast.
  • Green Living.
  • Healthy and Fit.
  • Luxury Brands and Services.
  • Outdoor Enthusiasts.
  • Winter sports, Golfing and Boating.
  • Health spa Enthusiasts.
  • Trendy Homemakers.

This info comes from data partners Epsilon and Datalogix. Facebook details just how these profiles were put together as complies with:.

 If you market garments, make certain to target Facebook users situateded on the kinds of garments they have actually verified to buy!

Click Clothing for the following choices:.

  • Children’s.
  • Guys’s.
  • Women’s.

Each of these are damaged down further …

Children’s.

  •  Kid’s Apparel.
  • Little one and Toddler Apparel.

 

Guys’s.

  • Big and Tall Apparel.
  • Company Apparel.

 Seasonal

  • Fall Seasonal Shoppers.
  • Spring Seasonal Shoppers.
  • Summer Seasonal Shoppers.
  • Wintertime Seasonal Shoppers.

Women’s.

  •  Company Apparel.
  • Great Jewelry.
  • High-Ticket Apparel and Accessories.
  • Precious jewelry.
  • Low-Ticket Apparel and Accessories.
  • High-end Brand Apparel.
  • Mid-Ticket Apparel and Accessories.
  • Plus Sizes.
  • Female’s Shoes.
  • Yount Women’s Apparel.

The majority of this details originates from actual purchase past with Datalogix and Epsilon.

Meals and Drink.

 Select the Food and Drink category and you could further pierce down targeting based upon the foods folks buy:.

  •  Pastry shop.
  • Children’s Food.
  • Dressings and Dressings.
  • Cooking Supplies.
  • Dairy and Eggs.
  • Frozen Food.
  • Grocery Shopper Type.
  • Health and wellness Food.
  • Meat and Seafood.
  • Desserts and Snacks.

Not specified enough? Well, click any one of the above to break it down additionally …

Alcoholic Beverages.

  • Pastry shop.

  • Pastry shop Products.

  • Mineral water.
  • Carbonated Drinks.
  • Coffee (K-Cup).
  • Diet regimen Drinks.
  • Power Drinks.
  • Hot Tea.
  • Iced Tea and Lemonade.
  • Non-Dairy Milk.
  • Athletics Drinks.

  • All Cereal.
  • Kid’s Cereals.
  • Fiber Cereals.
  • Hot Cereals.
  • Kid’s Food.

  • Little Food and Products.
  • Kid’s Food.
  • Kid’s Food and Products.
  • Condiments and Dressings.

  • Mixed greens Dressings.
  • Cooking Supplies.

  • Dairy products and Eggs.

  • Frozen Food.

  • Frozen Entrees.
  • Frozen Meats and Seafood.
  • Frozen Vegetables.
  • Ice Cream and Novelties.
  • Grocery Shopper Type.

  • Costs Brand Groceries.
  • Leading Spenders.
  • Health and wellness Food.

  • Diet regimen Foods.
  • Fresh Produce.
  • Low-Fat Foods.
  • Organic and Organics.
  • Meat and Seafood.

Desserts and Snacks.

  • Morning meal Bars.
  • Delicious chocolate Candy.
  • Granola Bars.
  • Non-Chocolate Candy.
  • Peanut Butter and Jelly.
  • Salty Snacks.

Facebook acquires all this information from Datalogix through “commitment card and transaction-level house purchase data with multi-channel protection across all item classifications.”.

Wellness and Beauty.

You could target Facebook users who acquire particular kinds of health and wellness and beauty items by clicking the “Health and Beauty” sub-category. That opens the following:.

  • Allergic reaction Relief.
  • Elegance Products and Accessories.
  • Coughing and Cold Relief.

Hair Care.

  • Over-the-Counter Medication.
  • Discomfort Relief.
  • Sunlight Care.
  • Vitamins and Supplements.

Datalogix and Epsilon give this info, much of it using loyalty card purchases.

Residence and Garden.

Target Facebook users that purchase the location beyond their homes by clicking the Home and Garden sub-category. That makes up the following:.

House Renovation.

This information is offered by Datalogix by means of “transaction level date (sic) across 1,200 U.S. retailers throughout magazine, bodily shop, and on the internet investments.”.

Home Products.

Target Facebook individuals which spend cash on products for cleansing and organizing the home by clicking the Household Products sub-category. Click it for these choices:.

  • Cleaning Supplies.
  • Meals Storage.
  • Eco-friendly Cleaners and Suppliers.
  • Washing Supplies.

This info is given by Datalogix via commitment card deals.

Children Products.

You could target Facebook customers with youthful little ones by targeting those which spend cash on products for them. Click the Kids Products sub-category for these alternatives:.

  • Child Care.
  • Infant Toys.
  • Children’s Products.

This is offered by Acxiom and Epsilon via actual investment history.

Pet Products.

Reach individuals with animals by targeting those that purchase things for them! Select the Pet Products sub-category for these alternatives:.

  • Cat Food and Products.
  • Cat Owners.
  • Feline Products.
  • Canine Food and Products.
  • Pet Owners.
  • Canine Products.
  • Pet Care Products.
  • Animal Products.

This information is given by Datalogix via investment past and several of the approaches gone over earlier.

Purchase Habits.

Is your product simply offered offline? Or online? It’s important to target those who commonly purchase this way.

Click the Purchase Habits sub-category for these alternatives:.

  •  Over Average Spending.
  • Offline Buyers.
  • Online Buyers.
  • This info is supplied by Epsilon.

Investment Types.

 Just what various other specific things is your optimal audience purchasing? Click Purchase Types to target users which make the following acquisitions:.

  • Arts and Crafts.
  • Appeal Accessories.
  • Sex Neutral Apparel.
  • Gift Products.
  • Presents and Flowers.
  • Gifts and Party Supplies.
  • High-End Home Decor.
  • Residence Office.
  • Low-End Home Decor.
  • Males’s Apparel.
  • Music and Videos.
  • Elder Products.
  • Small and Home Office Products.
  • Specialized Foods and Gifts.
  • Athletics and Outdoors.
  • Devices and Electronics.
  • Trip Supplies.
  • Upscale Travel and Services.

Female’s Apparel.

This info comes from Datalogix, Epsilon and Acxiom using investment records.

Sports and Outdoors.

 Target Facebook users you recognize spend a whole lot of time outdoors based upon the things they buy! Click the Sports and Outdoors sub-category for these choices:.

  • Physical fitness.
  • Golf and Tennis.
  • Hiking and Camping.
  • Winter months Sports.
  • This information comes from Datalogix investment pasts.

Store Types.

Do your consumers shop at certain sorts of stores? Target them by clicking on Store Types!

  • Furnishings Stores.
  • High-End Retail.
  • Home Improvement Stores.
  • Low-End Department Stores.
  • Subscription Warehouse.
  • Acxiom gives this details using acquisition histories.

Registration Services.

 And finally, you can reach Facebook users which are remembered to authorize up for particular kinds of membership services by clicking the Subscription Services sub-category:.

  • Vehicle Insurance Online.
  • Greater Education.
  • Mortgage Online.
  • Pre-paid Debit Cards.
  • Satellite TELEVISION.

Datalogix provides this details “based upon current customer acquisitions and developed to determine consumers most likely to act to offers in this group.”.

Where Does Facebook Get This Data?

 As talked about in prior posts and above, every one of this info comes from Partner Categories. Facebook partners with information mining firms that gather information based upon purchases, applications and surveys completed and send it to Facebook for ad targeting objectives.

 It will undoubtedly appear terrifying to some that you could target based on some of this info. But if you surpass the creepiness, this data can be used to produce incredibly relevant– and valuable– marketing.

 As constantly, marketers have no accessibility to the names related to this data. For a lot more on just how this data is made use of, ensure you review this message from Facebook.

Exactly how Can Advertisers Use This Data?

 The possibilities are unlimited, yet right here are a couple of examples of just how marketers can use this details …

 Fitness Gym: Target Healthy and Fit, Vitamins, Vitamins and Supplements, Fitness, Running.

 Online Upscale Women’s Clothing Retail: Target Fashionistas, High-Ticket Apparel and Accessories, High-End Retail, Above Average Spending, Online Buyers.

 Offline Dog Toy Product: Target Offline Buyers, Dog Products, Dog Owners, Dog Food and Products.

 Online Marketing Product: Target Business Marketing, Training and Publications, Online Buyers, Small and Home Office Products.

Source: http://www.jonloomer.com/2014/05/28/facebook-ads-targeting-purchases/